/* ============================================================
   Keith Mason — Portfolio  |  style.css
   Type scale: augmented fourth (×1.414 / √2)
   Steps: 0.707 → 1 → 1.414 → 2 → 2.828 → 4rem
   ============================================================ */

/* --- Tokens --- */
:root {
  --cream:      #F5F0E8;
  --cream-mid:  #EDE7D9;
  --cream-dark: #E0D9CC;
  --ink:        #1C1917;
  --ink-mid:    #48403A;
  --ink-muted:  #574C44;
  --accent:     #8B5E3C;
  --rule:       #D4CDBF;

  --serif: 'Cormorant Garamond', Georgia, serif;
  --sans:  'Jost', system-ui, sans-serif;

  --max-w:  720px;
  --gutter: clamp(1.25rem, 5vw, 2.5rem);
}

/* --- Reset --- */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { font-size: 16px; -webkit-font-smoothing: antialiased; scroll-behavior: smooth; }
img { display: block; max-width: 100%; height: auto; }
a { color: inherit; text-decoration: none; }

/* --- Focus styles --- */
a:focus-visible,
button:focus-visible,
input:focus-visible,
select:focus-visible,
textarea:focus-visible,
[tabindex]:focus-visible {
  outline: 2px solid var(--accent);
  outline-offset: 3px;
  border-radius: 2px;
}

/* --- Skip link --- */
.skip-link {
  position: absolute;
  top: -100%;
  left: 1rem;
  z-index: 9999;
  background: var(--ink);
  color: var(--cream);
  padding: 0.5rem 1rem;
  font-size: 0.875rem;
  font-family: var(--sans);
  border-radius: 0 0 4px 4px;
  transition: top 0.15s;
}
.skip-link:focus-visible {
  top: 0;
  outline-color: var(--cream);
}

/* --- Base --- */
body {
  background: var(--cream);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 1rem;
  font-weight: 400;
  line-height: 1.75;
}

/* --- Layout --- */
.site {
  max-width: var(--max-w);
  margin: 0 auto;
  padding: 0 var(--gutter);
}

/* --- Nav --- */
nav {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  padding: 2.5rem 0 2.5rem;
  border-bottom: 1px solid var(--rule);
  margin-bottom: 3rem;
}

.nav-name {
  font-family: var(--serif);
  font-size: 1.414rem;
  font-weight: 500;
  letter-spacing: 0.01em;
  transition: color 0.15s;
}
.nav-name:hover { color: var(--accent); }

.nav-links { display: flex; gap: 2rem; list-style: none; }
.nav-links a {
  font-size: 0.833rem;
  font-weight: 400;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-muted);
  transition: color 0.15s;
  padding: 0.5rem 0;
  display: inline-block;
}
.nav-links a:hover, .nav-links a.active { color: var(--ink); }
.footer-links a.active { color: var(--ink); }

/* --- Typography --- */
h1, h2, h3, h4 {
  font-family: var(--serif);
  font-weight: 600;
  line-height: 1.15;
  color: var(--ink);
}
h1 { font-size: clamp(2rem, 5vw, 2.986rem); letter-spacing: -0.02em; max-width: 30ch; }
h2 { font-size: 2rem; letter-spacing: -0.01em; margin-bottom: 0.833rem; }
h3 { font-size: 1.44rem; margin-top: 2rem; margin-bottom: 0.5rem; }

p {
  font-size: 1rem;
  font-weight: 400;
  line-height: 1.75;
  color: var(--ink-mid);
  max-width: 62ch;
}
p a {
  text-decoration: underline;
  color: var(--ink-muted);
}
p a:hover {
  text-decoration: none;
  color: var(--ink);
}
p + p { margin-top: 1rem; }
li { max-width: 72ch; }
figcaption { max-width: 72ch; }
strong { font-weight: 500; color: var(--ink); }

.lede {
  font-family: var(--serif);
  font-size: 1.44rem;
  line-height: 1.5;
  color: var(--ink);
  font-weight: 600;
  max-width: 52ch;
}

.label {
  font-family: var(--sans);
  font-size: 0.833rem;
  font-weight: 400;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-muted);
}

hr {
  border: none;
  border-top: 1px solid var(--rule);
  margin: 3rem 0;
}

/* --- Work index list --- */
.work-list { list-style: none; margin-top: 0.833rem; }

.work-item {
  display: block;
  border-top: 1px solid var(--rule);
  padding: 2.5rem 0;
  text-decoration: none;
  color: inherit;
  transition: opacity 0.15s, transform 350ms ease-out;
}
li:last-child .work-item { border-bottom: 1px solid var(--rule); }
.work-item:hover {
  transform: translateY(-3px);
}
.work-item:hover .work-title { color: var(--accent); }

.work-body {
  position: relative;
  display: grid;
  grid-template-columns: 2fr 1fr;
  gap: 2rem;
  align-items: first baseline;
  margin-top: 1.5rem;
}

.work-aside {
  display: flex;
  flex-direction: column;
  gap: 0.5rem;
}

.work-body .work-year {
  position: absolute;
  top: 0;
  right: 0;
}

.work-header {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  margin-bottom: 0.6rem;
}

.work-company {
  font-size: 0.833;
  font-weight: 400;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-muted);
}

.work-year {
  font-size: 0.833;
  color: var(--ink-muted);
  font-weight: 400;
}

.work-title {
  display: block;
  font-family: var(--serif);
  font-size: 1.44rem;
  font-weight: 600;
  line-height: 1.2;
  color: var(--ink);
  transition: color 0.15s;
  margin-bottom: 0.5rem;
}

.work-desc {
  display: block;
  font-size: 1rem;
  font-weight: 400;
  color: var(--ink-muted);
  line-height: 1.55;
  max-width: 62ch;
}

.work-stats {
  display: flex;
  gap: 2rem;
}

.work-stat {
  display: flex;
  flex-direction: column;
  gap: 0.2rem;
}

.work-stat-number {
  font-family: var(--serif);
  font-size: 2rem;
  font-weight: 500;
  color: var(--ink);
  line-height: 1;
}

.work-stat-label {
  font-size: 0.833;
  font-weight: 400;
  color: var(--ink-muted);
  letter-spacing: 0.04em;
}

.work-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 0.35rem;
}

.tag {
  font-size: 0.833rem;
  font-weight: 400;
  letter-spacing: 0.05em;
  color: var(--ink-muted);
  border: 1px solid var(--rule);
  padding: .25rem 0.75rem;
  border-radius: 1rem;
}

/* --- Stats row (home) --- */
.stat-pair {
  display: inline-flex;
  flex-direction: column;
  gap: 0.1rem;
}
.stat-number {
  font-family: var(--serif);
  font-size: 2rem;
  font-weight: 500;
  color: var(--ink);
  line-height: 1;
}
.stat-label {
  font-size: 0.833;
  font-weight: 400;
  color: var(--ink-muted);
  letter-spacing: 0.05em;
}

/* --- Case study page --- */
.case-header {
  padding: 0 0 2rem;
}
.case-header .label { margin-bottom: 1rem; display: block; }
.case-header h1 { font-size: clamp(1.44rem, 4vw, 2rem); margin-bottom: 1rem; }

.case-summary {
  font-family: var(--serif);
  font-size: 1.44rem;
  line-height: 1.55;
  color: var(--ink-mid);
  max-width: 52ch;
  margin-bottom: 2rem;
}

.case-meta {
  display: flex;
  flex-wrap: wrap;
  gap: 2rem;
  padding-top: 1.5rem;
  border-top: 1px solid var(--rule);
}

.case-meta-item { display: flex; flex-direction: column; gap: 0.2rem; }
.case-meta-item .label { display: block; margin-bottom: 2px; }
.case-meta-item span { font-size: 1rem; color: var(--ink-mid); }

/* Case body */
.case-body section { margin-bottom: 3rem; }
.case-body h2 {
  font-size: 1.728rem;
  margin-bottom: 1rem;
  padding-bottom: 0.5rem;
  border-bottom: 1px solid var(--rule);
}
.case-body h3 { font-size: 1.44rem; margin-top: 1.5rem; margin-bottom: 0.5rem; }
.case-body p { max-width: 64ch; }
.case-body ul { padding-left: 1.25rem; color: var(--ink-mid); }
.case-body ul li { margin-bottom: 0.4rem; font-size: 1rem; line-height: 1.65; }
.work-list li { max-width: none; }
.case-body ul li strong { color: var(--ink); font-weight: 500; }

p.large {
    font-size: 1.2rem;
    max-width: 52ch;;
}

/* Outcomes grid */
.outcomes-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(140px, 1fr));
  gap: 1px;
  background: var(--rule);
  border: 1px solid var(--rule);
  border-radius: 1rem;
  overflow: hidden;
  margin: 1.5rem 0;
}

.outcome-cell {
  background: var(--cream);
  padding: 1.25rem 1.5rem;
  display: flex;
  flex-direction: column;
  gap: 0.3rem;
}

.outcome-number {
  font-family: var(--serif);
  font-size: 2rem;
  font-weight: 500;
  color: var(--ink);
  line-height: 1;
}

.outcome-label {
  font-size: 0.833rem;
  font-weight: 400;
  color: var(--ink-muted);
  line-height: 1.4;
}

/* Callout / pull */
.callout {
  border-left: 2px solid var(--accent);
  padding: 1rem 1.5rem;
  margin: 2rem 0;
  background: var(--cream-mid);
}
.callout p {
  font-family: var(--serif);
  font-size: 1.44rem;
  line-height: 1.55;
  color: var(--ink);
  max-width: none;
}
.callout cite {
  display: block;
  font-size: 0.833rem;
  font-weight: 400;
  color: var(--ink-muted);
  font-style: normal;
  letter-spacing: 0.05em;
  margin-top: 0.5rem;
}

/* Image placeholder */
.img-block {
  background: var(--cream-mid);
  border: 1px solid var(--cream-dark);
  border-radius: 1rem;
  padding: 1rem;
  margin: 2rem 0;
}
.img-block img { border-radius: 1rem; }

.img-block.wide {
  margin-left: clamp(-100vw, calc(var(--gutter) * -2), 0px);
  margin-right: clamp(-100vw, calc(var(--gutter) * -2), 0px);
}

.img-block.small {
  margin: 2rem auto;
  max-width: 56ch;
  background: none;
  border: none;
}

.img-row {
  display: flex;
  gap: 1.5rem;
  align-items: flex-start;
  margin: 2rem 0;
}

.img-row .img-block {
  flex: 1;
  margin: 0;
  max-width: none;
}

@media (max-width: 600px) {
  .img-row {
    flex-direction: column;
  }
}

@media (max-width: 600px) {
  .img-block.wide {
    margin-left: calc(var(--gutter) * -1);
    margin-right: calc(var(--gutter) * -1);
  }
}
.img-block figcaption {
  font-size: 0.833rem;
  font-weight: 400;
  color: var(--ink-muted);
  margin-top: 0.6rem;
  letter-spacing: 0.02em;
}

/* Case nav */
.case-nav {
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 1rem;
  margin-top: 1rem;
}

.case-nav a {
  font-size: 0.833rem;
  font-weight: 400;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--ink-muted);
  transition: color 0.15s;
  padding: 0.5rem 0;
  display: inline-block;
}
.case-nav a:hover { color: var(--ink); }

/* --- About page --- */
.about-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 3rem;
  margin-top: 2rem;
}

.career-item {
  border-top: 1px solid var(--rule);
  padding: 1.25rem 0;
}
.career-item:last-child { border-bottom: 1px solid var(--rule); }

.career-company {
  font-family: var(--serif);
  font-size: 1.44rem;
  font-weight: 500;
  color: var(--ink);
  margin-bottom: 0.4rem;
}

.career-role-row {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 1.5rem;
  align-items: baseline;
}
.career-role-row + .career-role-row { margin-top: 0.3rem; }

.career-role-line {
  display: flex;
  align-items: baseline;
  gap: 0.75rem;
}
.career-role {
  font-size: 1rem;
  font-weight: 400;
  color: var(--ink-mid);
}
.career-year {
  font-size: 0.833rem;
  font-weight: 400;
  color: var(--ink-muted);
  white-space: nowrap;
}
.career-tags {
  font-size: 0.833rem;
  font-weight: 400;
  color: var(--ink-muted);
  letter-spacing: 0.02em;
  text-align: right;
  white-space: nowrap;
}

.cv-link {
  font-size: 0.833rem;
  font-weight: 400;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--ink-muted);
  padding: 0.5rem 0 2px;
  transition: color 0.15s, border-color 0.15s;
  display: inline-block;
}
.cv-link:hover { color: var(--ink); }

/* --- Scroll reveal --- */
.reveal {
  opacity: 0.85;
  transform: translateY(16px);
  transition: opacity 600ms ease-out, transform 600ms ease-out;
}

.reveal.visible {
  opacity: 1;
  transform: translateY(0);
}

/* --- Footer --- */
footer {
  padding: 2rem 0;
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 1rem;
}
footer p { font-size: 0.833rem;
  font-weight: 400; color: var(--ink-muted); max-width: none; }
.footer-links { display: flex; gap: 1.5rem; list-style: none; }
.footer-links a {
  font-size: 0.833rem;
  font-weight: 400;
  letter-spacing: 0.07em;
  text-transform: uppercase;
  color: var(--ink-muted);
  transition: color 0.15s;
  padding: 0.5rem 0;
  display: inline-block;
}
.footer-links a:hover { color: var(--ink); }

/* --- Testimonials --- */
.testimonials {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 3rem;
  margin-top: 2rem;
}

.testimonial {
  border-top: 2px solid var(--accent);
  padding-top: 1.75rem;
  display: flex;
  flex-direction: column;
}

.testimonial-quote {
  font-family: var(--serif);
  font-size: 1.44rem;
  line-height: 1.6;
  color: var(--ink);
  font-style: italic;
  max-width: none;
  flex: 1;
}
.testimonial-quote + .testimonial-quote {
  margin-top: 1rem;
}

.testimonial-attr {
  display: flex;
  align-items: center;
  flex-direction: row-reverse;
  justify-content: flex-end;
  gap: 1rem;
  margin-top: auto;
  padding-top: 2rem;
  text-decoration: none;
  transition: opacity 0.15s;
}
.testimonial-attr:hover { opacity: 0.75; }

.testimonial-photo {
  width: 72px;
  height: 72px;
  border-radius: 50%;
  object-fit: cover;
  flex-shrink: 0;
  background: var(--cream-dark);
}

.testimonial-person {
  display: flex;
  flex-direction: column;
  gap: 0.15rem;
  flex: 1;
}

.testimonial-name {
  font-size: 1rem;
  font-weight: 500;
  color: var(--ink);
}

.testimonial-role {
  font-size: 0.833rem;
  font-weight: 400;
  color: var(--ink-muted);
  letter-spacing: 0.02em;
}

@media (max-width: 768px) {
  .testimonials {
    grid-template-columns: 1fr;
  }

  .testimonial:nth-child(n) {
    grid-column: span 1;
  }
}

.looking-for .label {
  display: block;
  margin: 1rem 0;
}

/* --- Impact section --- */
.impact {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 3rem;
  margin-top: 2rem;
}

.impact-col .label {
  display: block;
  margin-bottom: 1.25rem;
}

.impact-list {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 0.833rem;
}

.impact-list li {
  font-size: 1rem;
  color: var(--ink-mid);
  line-height: 1.5;
  padding-left: 1rem;
  position: relative;
}

.impact-list li::before {
  content: '—';
  position: absolute;
  left: 0;
  color: var(--ink-muted);
  font-size: 0.8rem;
}

@media (max-width: 600px) {
  .impact {
    grid-template-columns: 1fr;
    gap: 2rem;
  }
}

/* --- Case study hero image --- */
.case-hero {
  width: 100%;
  aspect-ratio: 16 / 9;
  object-fit: cover;
  border-radius: 1rem;
  display: block;
  margin-bottom: 3rem;
  border: 1px solid var(--rule);
}

/* --- Work list thumbnail --- */
.work-thumb {
  width: 100%;
  aspect-ratio: 16 / 9;
  object-fit: cover;
  border-radius: 1rem;
  border: 1px solid var(--rule);
  display: block;
  transition: opacity 0.2s;
}
.work-item:hover .work-thumb { opacity: 0.85; }

/* --- Home hero layout --- */
.hero {
  display: flex;
  align-items: flex-start;
  gap: 2.5rem;
  margin-bottom: 2rem;
}

.hero-text {
  flex: 1 1 0;
  min-width: 0;
}

.hero-text p + p { margin-top: 1.25rem; }

/* --- About page --- */
.about-personal {
  display: flex;
  gap: 2.5rem;
  align-items: center;
  margin-top: 1.25rem;
}

.about-personal-text {
  flex: 3;
  min-width: 0;
}

.about-personal-text p:first-child { margin-top: 0; }

.about-photo-placeholder {
  flex: 2;
  aspect-ratio: 4 / 5;
  background: var(--cream-dark);
  border-radius: 3px;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 0.833rem;
  color: var(--ink-muted);
  letter-spacing: 0.08em;
  text-transform: uppercase;
  flex-shrink: 0;
}

@media (max-width: 992px) {
  .about-personal {
    flex-direction: column;
  }

  .about-photo-placeholder {
    width: 100%;
    max-width: 280px;
  }
}

/* --- Hero --- */
.hero-photo {
  width: 25%;
  aspect-ratio: 1 / 1;
  border-radius: 50%;
  object-fit: cover;
  object-position: center top;
  border: 1px solid var(--rule);
  flex-shrink: 0;
}

@media (max-width: 768px) {
  .hero {
    flex-direction: column-reverse;
    gap: 1.5rem;
  }
  .hero-photo {
    width: 180px;
    aspect-ratio: 1 / 1;
    display: block;
    margin: 0 auto;
  }
  .work-body {
    grid-template-columns: 1fr;
  }
}

/* --- About photo --- */
.about-photo {
  width: 120px;
  height: 120px;
  border-radius: 50%;
  object-fit: cover;
  object-position: center top;
  margin-bottom: 1.5rem;
  border: 1px solid var(--rule);
}


/* --- Lightbox --- */
img.zoomable { cursor: zoom-in; }
img.zoomable:hover { opacity: 0.92; }

/* --- Blockquote --- */
blockquote {
  border-left: 2px solid var(--rule);
  padding: 0.75rem 1.5rem;
  margin: 2rem 0;
}

blockquote p {
  font-family: var(--serif);
  font-size: 1.2rem;
  font-style: italic;
  color: var(--ink-mid);
  max-width: none;
}

blockquote cite {
  display: block;
  font-size: 0.833rem;
  color: var(--ink-muted);
  font-style: normal;
  margin-top: 0.5rem;
  letter-spacing: 0.05em;
}

/* --- Slab document grid (leadership page) --- */
.slab-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0.75rem;
  margin-bottom: 0.25rem;
}

.slab-grid img {
  width: 100%;
  height: auto;
  display: block;
  border: 1px solid rgba(0,0,0,0.08);
  border-radius: 4px;
}

@media (max-width: 600px) {
  .slab-grid {
    grid-template-columns: repeat(2, 1fr);
  }
}

/* --- Brand audit grid (3-col, brand-evolution page) --- */
.audit-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0.5rem;
  margin-bottom: 0.25rem;
}
.audit-grid img {
  width: 100%;
  height: auto;
  display: block;
  border: 1px solid rgba(0,0,0,0.08);
  border-radius: 4px;
}

/* --- Moodboard 2×2 grid (brand-evolution page) --- */
.moodboard-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1rem;
  margin-bottom: 0.25rem;
}
.moodboard-cell img {
  width: 100%;
  height: auto;
  display: block;
  border-radius: 4px;
}
.moodboard-cell p {
  font-size: 0.8rem;
  color: var(--text-muted, #666);
  margin: 0.35rem 0 0;
  line-height: 1.4;
}

/* --- Marketing assets grid (3-col, brand-evolution page) --- */
.mkt-assets-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0.75rem;
  margin-bottom: 0.25rem;
}
.mkt-assets-grid img {
  width: 100%;
  height: auto;
  display: block;
  border-radius: 4px;
}

@media (max-width: 700px) {
  .audit-grid { grid-template-columns: repeat(2, 1fr); }
  .moodboard-grid { grid-template-columns: 1fr; }
  .mkt-assets-grid { grid-template-columns: repeat(2, 1fr); }
}

/* --- Responsive breakpoints --- */
@media (max-width: 520px) {
  nav { flex-direction: column; gap: 1rem; }
  .outcomes-grid { grid-template-columns: 1fr 1fr; }
}


@media (min-width: 992px) {
  :root {
    --max-w: 960px;
  }

  h1 { font-size: 2.986rem; }

  .lede { font-size: 3rem; max-width: 30ch;}

  p.lede { max-width: 30ch; }
  p.lede.about { max-width: 62ch; }

  .case-header h1 { font-size: 2.986rem; }

  .case-body p { max-width: 68ch; }

  .outcomes-grid {
    grid-template-columns: repeat(auto-fit, minmax(160px, 1fr));
  }

  .outcome-number { font-size: 2.986rem; }
}

@media (min-width: 1200px) {
  :root {
    --max-w: 1100px;
  }

  h1 { font-size: 4rem; }

  .lede { font-size: 3rem; }

  .case-header h1 { font-size: 2.986rem; }

.case-body p { max-width: 72ch; }

  .outcome-number { font-size: 2.986rem; }

  .callout p { font-size: 1.44rem; }
}
