I’m Keith, a Product Design Leader interested in building teams, systems, and stories that scale.
Systematised design at scale, establishing design ops, research ops, and libraries that increased speed without sacrificing craft or consistency.
Scaled design from craft to strategy, taking teams from simple delivery to executive advisors shaping product and commercial direction.
Built and mentored senior talent, coaching designers, PMs, engineers, and others toward evidence-led, growth-oriented, cross-functional collaboration.
Tied user behaviour to business growth, defining strategic and tactical metrics that connected experience outcomes directly to revenue impact.
Selected work
Leading Intruders’ design team, through a strategic brand evolution that maintained its distinctive personality whilst adding the polish and maturity needed to compete against vendors with 10x our resources.
Design Systems • Creative Direction • Brand
I moved Intruder to create a unified way to evaluate company strategy, make product decisions, and empower designers and product managers to lead with evidence.
Product strategy • Metrics framework design • Cross-functional leadership
Extensive research and small front-end changes more than doubled cloud integration rates and led to significant gains in trial-to-paid conversion.
User research • Experimentation • Process mapping
Leading a strategic redesign of Intruders’ Asset Discovery tooling to simplify the customer experience, speed up asset onboarding, and strengthen alignment with the company's revenue model.
Strategic UX leadership • Systems thinking • Cross-Functional leadership
Increasing Newsflare’s supply of video from its existing user base via the use of user research and the identification of key customer segments.
Product architecture • Experience design • User research