I’m Keith, a Product Design Leader interested in building teams, systems, and stories that scale.
From 21 Steps to 1, Decreasing Time to Value When Onboarding
Outcome: A culture of experimentation, with activation going from ~3.25% to ~9% over 3 months.
User Research
Experimentation
Process Mapping
Redesigning Asset Discovery to Reveal What Matters
Outcome: >17x the number of Weekly Active Unique Cloud Users (WAUCU)
Strategic UX Leadership
Systems Thinking
Cross-Functional Leadership
Research That Works for Everyone, Scaling Insights On-Demand
Outcome: Weekly research by product and design teams to identify and assess high-impact projects.
Strategic User Experience
Research Operations
Systems Design
Reducing Churn Through Research Synthesis
Outcome: A culture of experimentation, with activation going from ~3.25% to ~9% over 3 months.
Systems Thinking
Research Synthesis
Market Intelligence
More Than Revenue, Creating a Meaningful Product Framework
Outcome: Aligning the product team, and the business, around a customer value driven way of working.
Product Strategy
Metrics Framework Design
Cross-Functional Leadership
Scaling Video Uploads for Growth at Newsflare
Outcome: Doubled uploads from Content Partners using the redesigned video pipeline
Product Architecture Thinking
Segmented Experience Design
Dual-Track Leadership
Modernising Intruder’s look and feel while creating consistency
Aligning marketing and product under one consistent and tokenised system, reducing design debt to a seamless experience for customers.
Systems Thinking
Design Leadership & Alignment
Creative Direction
I’m Keith, a Product Design Leader interested in building teams, systems, and stories that scale.
From 21 Steps to 1, Decreasing Time to Value When Onboarding
Introducing a culture of experimentation, with activation going from ~3.25% to ~9% over 3 months.
User Research
Experimentation
Process Mapping
Redesigning Asset Discovery to Reveal What Matters
Increasing the number of Weekly Active Unique Cloud Users (WAUCU) by 17x
Strategic UX Leadership
Systems Thinking
Cross-Functional Leadership
Research That Works for Everyone, Scaling Insights On-Demand
The rollout of weekly research loops by product and design teams to identify and assess high-impact projects.
Strategic User Experience
Research Operations
Systems Design
Reducing Churn Through Research Synthesis
Found ~80% of Churn Survey attributed MRR was linked to customers churning at above benchmark rates, identifying churn as a strategic threat rather than a marginal concern.
Systems Thinking
Research Synthesis
Market Intelligence
More Than Revenue, Creating a Meaningful Product Framework
Aligning the product team, and the business, around a customer value driven way of working.
Product Strategy
Metrics Framework Design
Cross-Functional Leadership
Scaling Video Uploads for Growth at Newsflare
Doubled uploads from Content Partners using the redesigned video pipeline
Product Architecture Thinking
Segmented Experience Design
Dual-Track Leadership
I’m Keith, a Product Design Leader interested in building teams, systems, and stories that scale.
From 21 Steps to 1, Decreasing Time to Value When Onboarding
Introducing a culture of experimentation, with activation going from ~3.25% to ~9% over 3 months.
User Research
Experimentation
Process Mapping
Redesigning Asset Discovery to Reveal What Matters
Increasing the number of Weekly Active Unique Cloud Users (WAUCU) by 17x
Strategic UX Leadership
Systems Thinking
Cross-Functional Leadership
Research That Works for Everyone, Scaling Insights On-Demand
The rollout of weekly research loops by product and design teams to identify and assess high-impact projects.
Strategic User Experience
Research Operations
Systems Design
Reducing Churn Through Research Synthesis
Found ~80% of Churn Survey attributed MRR was linked to customers churning at above benchmark rates, identifying churn as a strategic threat rather than a marginal concern.
Systems Thinking
Research Synthesis
Market Intelligence
More Than Revenue, Creating a Meaningful Product Framework
Aligning the product team, and the business, around a customer value driven way of working.
Product Strategy
Metrics Framework Design
Cross-Functional Leadership
Scaling Video Uploads for Growth at Newsflare
Increasing uploads from Content Partners by +200% using a new video pipeline that emerged out of close collaboration with customers.
Product Architecture Thinking
Segmented Experience Design
Dual-Track Leadership
Modernising Intruder’s look and feel while creating consistency
Aligning marketing and product under one consistent and tokenised system, reducing design debt to a seamless experience for customers.
Systems Thinking
Design Leadership & Alignment
Creative Direction