About

I’m a Bedford-based Product Designer who enjoys making complex systems feel clear, trustworthy, and human. For the past 16 years I’ve worked in B2B, B2C and Marketplace spaces across Cybersecurity, eCommerce, Hospitality, and Media Licensing. I love leading teams, shaping products, and helping businesses grow through thoughtful growth-orientated design.

My focus is always on clarity and meaning: understanding what truly matters to users, and turning that learning into experiences that not only make sense but make a difference. Whether defining strategy, leading research, or refining interface details, I’m driven by the same thing, to create work that feels enjoyable to use and valuable to the people it serves.

Overview

Foundations in Multidisciplinary Design

Trained in Interactive Media Production, I built a foundation across human–computer interaction, interface design, web development, animation, and project management. This breadth gave me fluency to bridge disciplines and drive alignment between design, product, and engineering, a generalist with a systems lens who thrives on connecting dots others miss.

Curiosity-Driven by Nature

Early in my career I gravitated toward user research and experimentation, blending technical literacy with a focus on insight and collaboration. Whether developing interview playbooks or facilitating cross-functional sprints, I learned to translate curiosity into actionable direction, turning questions into momentum.

Designing with a Product Mindset

At Newsflare and Intruder, I embedded deeply in product strategy: identifying key metrics, mentoring PMs, and shaping roadmaps alongside my design work. I don’t just ship designs; I help teams decide what’s worth designing, ensuring design decisions are tied to growth, adoption, and customer outcomes.

Trained for Growth

Through SYSTM, I formalised my understanding of growth mechanics and experimentation frameworks. I now apply those principles to help scale-ups uncover and act on overlooked levers, from onboarding and activation to full-funnel product planning, connecting user experience directly to commercial performance.

Leading Through Design

For me, design leadership is about creating the conditions for great work: strong teams, clear direction, and design embedded in strategic decision-making. I view management not as a layer above design but as design at scale, aligning people, process, and purpose to deliver clarity and impact across the organisation.

Download PDF CV

Leadership and Process

Below are some frameworks and methodologies I’ve found useful when building design practices that scale for both individual contributor work and organisational transformation.

HEART Metrics

Measuring product success through Happiness, Engagement, Adoption, Retention, and Task Success.

Atomic Research

Breaking insights into reusable components, building a shared knowledge repositories usable across teams.

Growth Loops

Chasing a rapid rate of learning concerning what customers value, turning findings into ongoing product growth.

Jobs to be Done

Understanding and articulating the underlying motivations that drive user decisions and product adoption.

Team Topologies

Design should contribute to full-stack outcome orientated teams rather than merely being focused purely on output.

Design System Thinking

Creating scalable, tokenised, design patterns that empower teams while ensuring consistent user experiences.

Beyond the Screen

When not building teams that produce great product experiences I find clarity in slower rhythms, cultivation, storytelling, and the patience required to understand complex things deeply.

Tending the garden

Bedtime stories

Imaginary worlds

About

I’m a Bedford-based Product Designer who enjoys making complex systems feel clear, trustworthy, and human. For the past 16 years I’ve worked in B2B, B2C and Marketplace spaces across Cybersecurity, eCommerce, Hospitality, and Media Licensing. I love leading teams, shaping products, and helping businesses grow through thoughtful growth-orientated design.

My focus is always on clarity and meaning: understanding what truly matters to users, and turning that learning into experiences that not only make sense but make a difference. Whether defining strategy, leading research, or refining interface details, I’m driven by the same thing, to create work that feels enjoyable to use and valuable to the people it serves.

Overview

Foundations in Multidisciplinary Design

Trained in Interactive Media Production, I built a foundation across human–computer interaction, interface design, web development, animation, and project management. This breadth gave me fluency to bridge disciplines and drive alignment between design, product, and engineering, a generalist with a systems lens who thrives on connecting dots others miss.

Curiosity-Driven by Nature

Early in my career I gravitated toward user research and experimentation, blending technical literacy with a focus on insight and collaboration. Whether developing interview playbooks or facilitating cross-functional sprints, I learned to translate curiosity into actionable direction, turning questions into momentum.

Designing with a Product Mindset

At Newsflare and Intruder, I embedded deeply in product strategy: identifying key metrics, mentoring PMs, and shaping roadmaps alongside my design work. I don’t just ship designs; I help teams decide what’s worth designing, ensuring design decisions are tied to growth, adoption, and customer outcomes.

Trained for Growth

Through SYSTM, I formalised my understanding of growth mechanics and experimentation frameworks. I now apply those principles to help scale-ups uncover and act on overlooked levers, from onboarding and activation to full-funnel product planning, connecting user experience directly to commercial performance.

Leading Through Design

For me, design leadership is about creating the conditions for great work: strong teams, clear direction, and design embedded in strategic decision-making. I view management not as a layer above design but as design at scale, aligning people, process, and purpose to deliver clarity and impact across the organisation.

Download PDF CV

Leadership and Process

Below are some frameworks and methodologies I’ve found useful when building design practices that scale for both individual contributor work and organisational transformation.

HEART Metrics

Measuring product success through Happiness, Engagement, Adoption, Retention, and Task Success.

Atomic Research

Breaking insights into reusable components, building a shared knowledge repositories usable across teams.

Growth Loops

Chasing a rapid rate of learning concerning what customers value, turning findings into ongoing product growth.

Jobs to be Done

Understanding and articulating the underlying motivations that drive user decisions and product adoption.

Team Topologies

Design should contribute to full-stack outcome orientated teams rather than merely being focused purely on output.

Design System Thinking

Creating scalable, tokenised, design patterns that empower teams while ensuring consistent user experiences.

Beyond the Screen

When not building teams that produce great product experiences I find clarity in slower rhythms, cultivation, storytelling, and the patience required to understand complex things deeply.

Tending the garden

Bedtime stories

Imaginary worlds

About

I’m a Bedford-based Design Leader focused on making complex systems clear, trustworthy, and human.

Over the past 16 years I’ve worked across cybersecurity, e-commerce, hospitality, and media - building design teams, shaping strategy, and helping businesses grow through evidence-led design. My approach blends product vision with UX depth: connecting research, systems design, and interface craft so that what we ship makes sense, performs well, and feels genuinely valuable to the people it serves.

Whether defining strategy, leading discovery, or refining interface details, my goal is always the same, turn learning into clarity and clarity into progress.

Overview

Foundations in Multidisciplinary Design

Trained in Interactive Media Production, I built a foundation across human–computer interaction, interface design, web development, animation, and project management. This breadth gave me fluency to bridge disciplines and drive alignment between design, product, and engineering, a generalist with a systems lens who thrives on connecting dots others miss.

Curiosity-Driven by Nature

Early in my career I gravitated toward user research and experimentation, blending technical literacy with a focus on insight and collaboration. Whether developing interview playbooks or facilitating cross-functional sprints, I learned to translate curiosity into actionable direction, turning questions into momentum.

Designing with a Product Mindset

At Newsflare and Intruder, I embedded deeply in product strategy: identifying key metrics, mentoring PMs, and shaping roadmaps alongside my design work. I don’t just ship designs; I help teams decide what’s worth designing, ensuring design decisions are tied to growth, adoption, and customer outcomes.

Trained for Growth

Through SYSTM, I formalised my understanding of growth mechanics and experimentation frameworks. I now apply those principles to help scale-ups uncover and act on overlooked levers, from onboarding and activation to full-funnel product planning, connecting user experience directly to commercial performance.

Leading Through Design

For me, design leadership is about creating the conditions for great work: strong teams, clear direction, and design embedded in strategic decision-making. I view management not as a layer above design but as design at scale, aligning people, process, and purpose to deliver clarity and impact across the organisation.

Download PDF CV

Leadership and Process

Below are some frameworks and methodologies I’ve found useful when building design practices that scale for both individual contributor work and organisational transformation.

HEART Metrics

Measuring product success through Happiness, Engagement, Adoption, Retention, and Task Success.

Atomic Research

Breaking insights into reusable components, building a shared knowledge repositories usable across teams.

Growth Loops

Chasing a rapid rate of learning concerning what customers value, turning findings into ongoing product growth.

Jobs to be Done

Understanding and articulating the underlying motivations that drive user decisions and product adoption.

Team Topologies

Design should contribute to full-stack outcome orientated teams rather than merely being focused purely on output.

Design System Thinking

Creating scalable, tokenised, design patterns that empower teams while ensuring consistent user experiences.

Beyond the Screen

When not building teams that produce great product experiences I find clarity in slower rhythms, cultivation, storytelling, and the patience required to understand complex things deeply.

Tending the garden

Bedtime stories

Imaginary worlds