Finding where products lose customers and testing what wins them back.

That approach lifted activation 37% at Intruder, a cybersecurity platform protecting more than 3,000 companies, and for eight years I've built the design teams that keep doing it.

Now I work independently with founders, turning a revenue target into the customer numbers that have to move each week, then helping their design and product teams move them.

Intruder

Improving activation by cutting onboarding from 21 steps to one

+37% customer activation after the full release, following +30% in the initial test

Intruder's redesigned onboarding: one screen, Add and scan targets, with four ways to start in a row and cloud assets recommended

Paideia

Coaching the adult who teaches, rather than tutoring the child

34 handwritten planner pages captured in 11 minutes, with no instruction

Paideia chat: three small ideas for long words after a lesson, two of them kept

Paideia's things to try for one child, by subject, with a just-saved idea at the top and a tried idea below

Intruder

Repositioning asset discovery as a core product experience

Revenue from targets added through cloud integrations grew 10× in the six months after release

Assets found in a Google Cloud subscription, unresolved: each with its type, exposure, region and a recommendation to review, exclude or add as a target

What people say

Keith consistently gave me feedback in a timely manner and in a way that left no ambiguity about where I stood. I never had to guess. When I needed to improve, he gave me grace, time, and tangible support to get there. Even when I failed, he helped me see the growth in it. Not many people understand this nuance of motivating the people who report to them, but Keith absolutely does.

He was also always the first to jump in when I needed support, and he brought genuine empathy to every situation. Yet he never let that compromise the standard my role required. That balance is rare.

Nika Vižintin PrinzLead Product Designer, Intruder

Keith has a great ability to understand both the technical side and the commercial side of things, which is not that common. He was very good at framing problems clearly and bringing the right level of evidence to support decisions, without overcomplicating things.

Working with him didn't just improve the design, it genuinely made the product better for every user type. He had a strong influence on decisions, even when he wasn't directly responsible for them, and always in a very collaborative and respectful way.

Andrea CavalieriCTO, Newsflare

Keith was a real asset to the team at Intruder. He has a fantastic understanding of the product, strong commercial awareness and an ability to see the bigger picture beyond his immediate role.

He’s not afraid to challenge the status quo, bring fresh ideas or question how things could be done better.

Rachel O’BrienChief of Staff, Intruder

Keith and Naomi came to the senior leadership team and said this isn't working, and because of them we had that discussion. I sat down with Keith and we tried to work out the key drivers. This really for me is about understanding at a top level whether all of the levers and components are moving in the right direction.

Andy HornegoldVP Product, Intruder

Keith is an excellent people manager. He is a thoughtful, caring, inspirational, and conscientious leader. Who is not afraid to speak up for his and his team's beliefs. Keith's input into People/HR projects I was working on led to adjustments that ultimately improved our working culture.

Max EnckeHead of People, Intruder

The projects I worked on with Keith had a material impact on the performance of the business. As a designer and product manager, Keith always approached problems collaboratively and with an eagerness to find creative solutions. Importantly, Keith also helped grow the culture of data-driven decision-making.

David HickeyEditor-in-Chief, Newsflare

Keith is a highly skilled and focused product manager. He approaches every challenge with patience and understanding. He has been invaluable when it comes to learning, understanding and improving our user experience. He is great at working with the wider business to bridge the gap between the tech and product teams and the commercial teams.