I’m Keith, a Product Design Leader interested in building teams, systems, and stories that scale.
Systematised design at scale, built design ops, research ops, and libraries that increased speed without sacrificing craft or consistency.
Scaled design from craft to strategy, taking teams from simple delivery to executive advisors shaping product and commercial direction.
Built and mentored senior talent, coaching designers, PMs, engineers, and others toward evidence-led, growth-focused, collaboration across teams.
Tied user behaviour to business growth, defining strategic and tactical metrics that connected experience outcomes directly to revenue impact.
Case studies
Leading a strategic redesign of Intruders’ Asset Discovery tooling to simplify the customer experience, speed up asset onboarding, and strengthen alignment with the company's revenue model.
+11x
ICP Activation
+10x
Attributable revenue after 6mo
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Leading Intruders’ design team, through a strategic brand evolution that maintained its distinctive personality whilst adding the polish and maturity needed to compete against vendors with 10x our resources.
+52%
Accelerated YoY Enterprise Growth
+33%
Increased product-team capacity
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I moved Intruder to create a unified way to evaluate company strategy, make product decisions, and empower designers and product managers to lead with evidence.
Outcome > Output
Product focus
100%
Product squad adoption
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Extensive research and small front-end changes more than doubled cloud integration rates and led to significant gains in trial-to-paid conversion.
+37%
Customer activation
+25%
First targets added
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Increasing Newsflare’s supply of video from its existing user base via the use of user research and the identification of key customer segments.
+50%
Chaser Uploads
+200%
Content Partner Uploads