HouseTrip email-on-enquiry

Interface Design

This project started on the hypothesis that if we sent an email to a Guest when they made an enquiry as a form of confirmation that we could improve conversion for people following through on bookings. The email contained content that we'd previously put on the property page once the enquiry was sent.

The idea was that people would feel more confident in the enquiry made, more committed and more likely to read the content and potentially make multiple enquiries.

To test the hypothesis we composed the email by incorprating components of pre-existing email templates we were already using elsewhere so the development turnaround time would be kept to a minimum.

The email redesign

The results were really positive and users who received the email converted 7% better than users who didn't get an email.

The average number of enquiries sent by users who got an email also increased by 24%.

This was rolled out across the site with added trust messaging with a proposed responsive revision worked up based on more recent marketing emails which I then designed.

Selected Works

Scaling Newsflare's Video PipelineResearch, Experimentation, Process Mapping, Information Architecture, UI Design

Brand refresh rollout at NewsflareProject Management, Design Systems

Leading growth hacking at NewsflareInterviews, Experimentation, Marketing

Scaling video processing at NewsflareProject Management, Research, Process Mapping

Breaking news content distributionResearch, Journey Mapping, Process Optimisation

Assessing Newsflare's AppResearch, Interviews, Product Assessment, Screen Flows

Redesigning Sainsbury's click and collectResearch, Onsite, Journey Mapping, Process Optimisation

Redesigning kiosk collectionsResearch, Onsite, Journey Mapping, Process Optimisation

Improving Argos collection ratesScreen Flows, Process Optimisation

Feedback mechanisms in AppsScreen flows, User Engagement

App navigation at ArgosResearch, Screen Flows

HouseTrip property listing redesignResearch, Information Architecture, Interface Design

Improving search conversion at HouseTripInformation Architecture, Interface Design

HouseTrip checkout reskinInterface Design

HouseTrip Tripmaker conceptConcept Exploration, Interface Design